ROLE
Product Designer
Design Lead
TIMELINE
July 2023 - Present
TEAM
1 Product Manager
1 Consultant
1 Illustrator
2 UX Researchers
3 Developers
TOOLS
Illustrator
Procreate
Miro
Mural
Figma

Couples struggle with maintaining emotional intimacy.

We need to build mutual appreciation as a habit.

ReCat gamifies communication and appreciation.

I built a design system and validated our ideas iteratively.

What are ReCat’s core features?

Simplifying all kinds of appreciation through notes.

Users can send gratitude letters to show appreciation. Inspired by the "5 Love Languages," this feature streamlines the process with pre-defined actions, helping users identify their feelings.

Providing a space for reflection and growth.

Each letter is a delightful surprise. Users can revisit moments in their Notebook, which provides a space for reflection. This encourages users to consider what their partner values most and fosters deeper understanding.

Rewarding users through purchasable shop items.

Users buy items with fish points earned from gratitude letters. Based on Yukai Chou’s gamification framework Octalysis, this system lets them collect virtual goods, creating a personalized collection.

Fostering a sense of responsibility through pets.

Caring for your cat is the ultimate goal! The items you buy from the shop can boost your cat’s happiness, which declines without regular attention. Referring back to Octalysis, the motivation to keep your cat happy drives users to engage in consistent appreciation.

What was our impact?