ROLE
Product Designer
TIMELINE
March - June 2024
TEAM
Mercy Omwoyo
Matt Saperstein
Jessica Vallen
Marlene Alanis
TOOLS
Miro
Disqo
Figma

HMW create a safe environment with Linkedin influencers?

We used Disqo to gain insights from over 190 participants.

Viewers are passive, creators want autonomy.

With autonomy in mind, we iteratively validated our designs.

What are LinkedINK's core features?

Increase content writing quality and accessibility.

Provides creators with quick grammatical feedback to boost credibility. Highlights conciseness, reduces repetition, and prevents audience misunderstandings.

Decrease misinformation and harmful language.

Encourages creators to provide sources that enhance credibility. Identifies negative language on LinkedIn and suggests ways to maintain professionalism.

Full autonomy over the tool and constant improvement.

Users can improve the product with feedback. Creators customize their experience by selecting recommendations from LinkedINK and can opt in or out as a creator tool.

Integrate seamlessly into the existing Linkedin flow.

Creators earn a “Conscientious Writer” badge by using LinkedInk for 70% of their posts monthly. This badge integrates into LinkedIn’s existing Badges and must be renewed each month.

What was our impact?