ROLE
UX Designer
Brand Designer
TIMELINE
March - July 2023
TEAM
1 Project Manager
1 Frontend Dev
1 Backend Dev
1 Fullstack Dev
TOOLS
Mural
Illustrator
Figma
Blender

What did the client want?

What about our users?

How did we design a solution?

What are GHA Protocol’s core features?

Emphasize futuristic aspect of crypto: lean into gradients, 3D models/visuals.
Use sectioning to aid user in identifying area of interest, relevant data.
Avoid endless scrolling for better retention.

Reassessed visual elements like animations and gradients to optimize the limited visual focus area. Transitioned from a horizontal layout to a vertical one, utilizing auto-layout (flexbox) to simplify component integration.

Nested pop-ups = unnecessary jumps = confusing flow.

Incorporated drop-down menus and tabs to eliminate the need for nested popups. This approach allows for tailored horizontal scrolling options, informed by an analysis of competitor mobile viewports of crypto platforms.

What was our impact?